Privacy Policy - PawleysIslandSC.com

Privacy Policy

Effective Date: 09-20-2011

Last Updated: 06-20-2026

1. Introduction

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Website includes:

• Automatically Collected Data: When you access the site, our servers automatically record information that your browser sends. This may include your IP address, your browser type and version, your operating system, your Internet Service Provider (ISP), the date and time of your visit, the pages you view directly before and after accessing the site, and the links you click.
• Voluntarily Provided Data: Information you explicitly provide to us when you contact us, fill out forms, or interact with our services.

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve our website and services.
• Analyze trends, track user movement, and gather demographic information for aggregate use.
• Deliver targeted advertising and retargeting campaigns.
• Respond to user inquiries and offer customer support.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to customize the website and improve your experience.

• Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics utilizes cookies to gather this data.
• Advertising: We use third-party advertising companies, including Google AdSense and AdCellerant, to serve ads when you visit our site. These companies may use cookies and web beacons to collect information about your visits to this and other websites in order to provide targeted advertisements about goods and services of interest to you.
• Google Ads: Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their previous visits to our site and other sites on the Internet.

5. How We Share or "Sell" Your Information

We do not sell your personal information for direct monetary profit. However, under several U.S. state privacy laws, the use of third-party tracking cookies for cross-context behavioral advertising and retargeting (such as our use of AdCellerant and Google AdSense) may be legally classified as "selling" or "sharing" your data. We share data with:

• Service Providers: Third parties that perform operational services for us (e.g., Google Analytics).
• Advertising Partners: Networks like Google AdSense and AdCellerant for the purpose of delivering personalized advertisements.

6. U.S. State Privacy Rights

Depending on your U.S. state of residence, you may have specific rights regarding your personal information:

• The Right to Know/Access: You have the right to request a copy of the specific pieces of personal data we have collected about you over the past 12 months.
• The Right to Deletion: You have the right to request that we delete your personal data, subject to certain legal exceptions.
• The Right to Correction: You have the right to request the correction of inaccurate personal data we maintain about you.
• The Right to Opt-Out of Sale/Sharing: You have the right to opt out of the processing of your personal data for targeted advertising or the "sale" of your data. You can exercise this right by clicking the "Do not sell or share my information" link in our website footer or by adjusting your cookie preferences via our Cookie Settings tool.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

7. Universal Opt-Out Mechanisms and Do Not Track

We recognize and honor legally mandated browser-based opt-out preference signals, such as the Global Privacy Control (GPC). If you visit our website with a recognized GPC signal enabled, we will automatically treat it as a valid request to opt out of the sale/sharing of your data for targeted advertising. While we honor GPC, we do not currently respond to standard "Do Not Track" (DNT) signals, as there is no universal industry standard for DNT.

8. Data Security and Retention

We use reasonable administrative, technical, and physical security measures to protect your personal information. However, no data transmission over the Internet can be guaranteed to be 100% secure. We retain your data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

9. Children's Privacy (COPPA)

Because our website may feature content related to travel itineraries, coastal geography, public parks, and beach attractions, we take compliance with the Children's Online Privacy Protection Act (COPPA) seriously. Our website and services are strictly not intended for or targeted at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personally identifiable information from children. If we learn we have inadvertently collected such data, we will delete it promptly from our records.

10. Third-Party Websites

Our website may contain links to third-party websites and applications of interest. Once you have used these links to leave our site, any information you provide to these third parties is not covered by this Privacy Policy. We are not responsible for the privacy practices of other websites.

11. Changes to This Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time to reflect changes in legal requirements or our operating practices. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy.

12. Contact Us

If you have questions, comments, or wish to exercise your privacy rights regarding this Privacy Policy, please contact the Data Controller at:

Email: [email protected]